The 99

The inspiration

The 99 is a recently established business development company with very unusual, fresh and psychographic approach in the market. Hence our task was to create a proper brand identity which would represent the creative spirit of the 99 team, but at the same time point out their professionalism and reliability.
The main inspiration behind this unusual approach while visualizing a brand for a consulting agency, was the team of founders who themselves deviate from the regular players in their field and it was crucial to create a visual identity that would transmit their mentality.
After all, they may have 99 problems, but design ain’t one.