The inspiration

Search. Target. Rank. Repeat. 
Our challenge was to create a brand identity for a world class SEO agency that focuses on providing tailored solutions for their clientele. 
The combination of a key, loupe and target marks has two meanings. The first meaning is self-explanatory as the icons are the symbols of SEO: target keywords to rank high on search engines. The second meaning poses a different angle: the new and old keys and loupes symbolize the approach of Inseolytics towards offering radically differing solutions, contrasting ideas of what’s been done and what’s new. 
The logo, finished off with a simplistic writing, builds enough ground for customization in presenting the Inseolytics brand with its brand items depending on the purpose of use.